Member Shout-Out #3
Meet Simon Jezard & Theresa Ross: Founding Members (that means they joined in the fall of 2014)
WHY WE LOVE THEM: Simon and Theresa found us way back--and have stuck with us ever since. They are close to our hearts because their wedding in the fall of 2015 was the first chance Sketchbook had to cater such a happy day (we're proud that quite a few members since have chosen SB for their nuptials!)
We caught up with Simon at the Tap Room, and here's what he had to say.
FAVORITE BREW: Snowy Owl—the first beer I sampled at Streets Alive back in September of 2014.
BREW REQUEST: An English-style West Country style cider like Aspall. Or A seasonal ale like Great Lakes’ Christmas Ale.
WHAT HE APPRECIATES: No TV’s in the new Tap Room! Coming from the UK and Australia, pubs and watering holes don’t really do TVs. When I moved to U.S. from Australia, the sports bar was a rude surprise! A place like Sketchbook forces you to actually speak to people. The art of communication is a lost art…it happened in the back room on the alley for Sketchbook and it’s happening in the new space. I had a great conversation with one of the Kickstarter donors last week.
STORY: Theresa and I met in NY and then moved to Evanston, which was really kind of a random place for us. Sketchbook is an example of what we've come to love about this place—genuine, down to earth people with a good idea. And that spirit continues at Sketchbook—no pretense no obligations.
About the wedding...well somehow the beer became a symbol of Evanston, this new place we were getting married in. We wanted to showcase something from our new hometown.
ETC: The evolution of the beer itself! Sketchbook as a stout citizen of beer! You listen to your customers and focus on the product. The coasters and the wall—these are the stories! Here at Sketchbook, I've never thought I was part of the business cycle, I thought I was part of the family.